About
This module introduces key concepts in modern marketing, focusing on the use of data to drive strategies and improve customer engagement. You'll learn how big data informs personalized marketing campaigns, explore the impact of loyalty programs on customer retention, and gain insights into web and mobile analytics. Real-world examples and case studies will illustrate how data collection and analysis can optimize user experience and boost sales.
You can also join this program via the mobile app. Go to the app
Price
Master in Business Intelligence, Free